I am writing this as:
1)A small business owner
2) Someone who knows alot of other self employed people/small business owners in #Calderdale
3)A discerning customer myself
Maybe you are the sort of person who never leaves a review or maybe you always leave one. I thought I would share with you how important reviews are to small businesses.
If you have had good service then letting everyone know via Facebook or other review sites, is a great way to help a business. As long as you have experienced the services of the business then you can give a valid review. Been a customer afew times? You can write another review then.
We all know reviews can be fake so when we see a review from a friend, work colleague or even an acquaintance, it has more accountability. It brings the service to life and that review is trusted. A good review attracts more customers, attracting more good reviews and on it goes. Customers are how businesses survive so by writing that review, you are contributing to it thriving. If it’s a business you like and want it to continue it’s a no brainer to help it out. Still, it’s a big responsibility!
Stuck for time? Just a simple “fantastic job, would use again” is super helpful but if you can elaborate on your experience, all the better! What sets it apart from others? Would you use again and why? Where they easy to contact, did they keep you informed? Details will convey those extra touches customers value so much.
So……if you have bad service should you write a bad review?
It’s up to you after all as the customer, you have the absolute right to. Personally with small businesses I would always try and resolve things first because a bad review could be catastrophic for a small business to shoulder. Think how you would feel if someone wrote you off without giving you a chance to put things right? If you do try to sort it out and you get a poor response then it’s fair game I reckon. I would always write the review next day, especially if you are a bit hotheaded and tend to overreact (guilty as charged there!) I had a bad experience with a holiday recently and was going to do a bad review. After sleeping on it, I realised, yes some things were bad but they got some stuff right too. Fair is fair. If you do decide to slate them, instead of just saying what they got wrong, be constructive. How could they have got it right? Could they improve?
When you read reviews from people you don’t know, always question if they are friends of the business owner or genuine customers. They may be both. How many other reviews has that person written? Have they a hidden motive when writing a good or bad review?
Remember if you do a review and then decide you have been too kind or too mean then you can always remove it.